All about me

With extensive experience in UI and UX design, I specialise in leading teams and creating visually engaging, accessible, and intuitive digital experiences grounded in user-centered design principles.

My journey into design began with a love for album covers, their craftsmanship and intricate design details drew me in, shaping my initial focus on UI. Over time, as I explored and mastered the principles of UX, my approach evolved to blend both disciplines seamlessly.

I’m currently Lead Product Designer at Bupa, where I lead a cross-functional squad of researchers, content designers and developers to deliver solutions that balance business objectives with user needs. I also have extensive experince in fintech, having worked with first direct and Barclays bank, designing within complex, highly rgulated environments.

I’m highly proficient in Figma and Adobe Creative Suite, with a strong understanding of accessibility and a sharp eye on evolving industry standards. I design confidently across multiple viewports and communicate design rationale clearly to a wide range of stakeholders, ensuring alignment from discovery through to delivery. I’m actively incorporating AI into my workflow to accelerate research, ideation and prototyping, and I’m part of an AI Champion group, helping explore how emerging tools can enhance both product thinking and design practice across teams.

Download CV here